Pawtides

Advanced Recovery for Dogs

Brand Guide 2026

Brand Overview

The foundation of everything we build.

Name

Pawtides

Always written as one word. Capital P, lowercase the rest.

Tagline

Advanced Recovery for Dogs

Voice

Warm but direct. We're not a sterile lab and we're not a cutesy pet brand. Think: a knowledgeable friend who knows dog health.

Positioning

High trust, fair price. Pharmaceutical-grade quality with honest pricing. The clean middle ground between overpriced retail and sketchy generics.

Color Palette

Click any swatch to copy its hex code.

Copied!
Primary
#2D5016
Copied!
Secondary
#F5F0E8
Copied!
Accent
#C4612A
Copied!
Text
#2C2C2C
Copied!
Disclaimer Red
#721C24

Typography

Inter is our sole typeface. No script fonts. This is a health product, not a bakery.

H1 — 3.5rem / 900
Advanced Recovery
H2 — 2.5rem / 800
The healing edge for dogs
H3 — 1.75rem / 700
Pharmaceutical-grade recovery formula
H4 — 1.25rem / 600
Third-party tested. Every batch.
Body — 1rem / 400
Most owners notice a difference in 2-4 weeks. It's not instant, but it's real. Our peptide food topper dissolves easily into your dog's daily meal, delivering consistent dosing without the stress of pills or injections.
Small — 0.85rem / 400
Results may vary. Consult your veterinarian before starting any new supplement regimen.
Disclaimer — 0.75rem / 400
For Research Use Only. This product is not intended for human consumption. Not evaluated by the FDA. This is not a dietary supplement.

Button Styles

Four variants for different contexts and emphasis levels.

Standard Radius

Pill Variant

Component Examples

Live previews of core UI components.

Disclaimer Banner

⚠️ For Research Use Only — This product is not intended for human consumption and has not been evaluated by the FDA.

Navigation Bar

PAWTIDES
ShopScienceAboutContact

Hero Section

Advanced Recovery for Dogs

Pharmaceutical-grade recovery formula, delivered as a simple food topper.

Product Card

🐾

Advanced Recovery Dog Food Topper

Medium — 60 servings

$39.99

Footer

PAWTIDES
Advanced Recovery for Dogs
© 2026 Pawtides. For Research Use Only. Not for human consumption. Not FDA approved.

Packaging & SKUs

Three sizes. Matte-finish canister with resealable closure. Clean, uncluttered label design.

Small

30 Servings

$29.99
  • Dogs under 25 lbs
  • ~1 month supply
  • Trial size
Medium — Most Popular

60 Servings

$39.99
  • Dogs 25-75 lbs
  • ~2 month supply
  • Best value
Large

90 Servings

$49.99
  • Dogs over 75 lbs
  • ~3 month supply
  • Multi-dog households

Label Requirements

✓ Brand name & logo
✓ Product name
✓ Size & serving count
✓ Dosing guide by weight
✓ Ingredient list
✓ Net weight
✓ "Third-Party Tested" badge
✓ "Made for Dogs" labeling
✓ Website URL
✓ Batch/lot number
✓ Best by date

Photography Style

Authentic, warm, real. No sterile studio setups.

✓ Do

  • Natural light, warm tones
  • Dogs in real settings (home, backyard, park)
  • Product in context (kitchen counter, next to food bowl)
  • Candid moments over posed shots
  • Show happy, active dogs
  • Include the human-dog bond

✗ Don't

  • Sterile white backgrounds
  • Stock photo feel
  • Overly posed dogs
  • Cold, clinical lighting
  • Sick or sad-looking dogs
  • Before/after medical imagery

Brand Voice

How we talk. Every word matters.

✓ Do

  • Talk like a real person
  • Use simple words for complex science
  • Be honest about what the product does and doesn't do
  • Show personality
  • Acknowledge that dog owners are smart, do research
  • Use benefit language: "joint support", "recovery formula", "gut health"
  • Let the ingredient list and blog content do the education
"Most owners notice a difference in 2-4 weeks. It's not instant, but it's real."

✗ Don't

  • Use medical jargon without explaining it
  • Make miracle claims ("CURES joint disease!")
  • Talk down to customers
  • Use corporate speak
  • Over-promise results
  • NEVER put "BPC-157" or "peptide" in product names, ad copy, headlines, or paid influencer scripts
  • NEVER use ingredient names in marketing — only on the supplement facts panel
"Our revolutionary peptide formulation delivers unprecedented results in canine wellness optimization."